タグラインは、映画やテレビ番組の宣伝において補足的な表現として用いられることがあります。[ b ]これは、ポスターやビデオ・音楽のCD/DVDパッケージに、実際のタイトルに加えて記載される説明的な副題です。タグラインは魅力的な効果を発揮するため、映画やテレビ番組のマーケティングにおいて重要な要素となります。広告の世界でもますます多く見られるようになったタグラインは、広告スローガンの一種です。[ c ]例えば、映画シリーズ「スター・ウォーズ」のタグラインは「遠い昔、はるか彼方の銀河系で…」でした。
In electronic texts, a tag or tagline is short, concise sentences in a row that are used when sending e-mail instead of an electronic signature. The tagline is used in computing with the meaning of a "signature" to be affixed at the end of each message. In the late eighties and early nineties, when the amateur computer network FidoNet began to flourish, the messages that were exchanged between users often had a tag-line, which was no longer than 79 characters, containing a brief phrase (often witty or humorous).
↑Another type of summary of a movie plot is the log line.
↑Taglines condense the conceptual message in a memorable sentence.
References
↑"Tagline definition and meaning". Collins Dictionary. Archived from the original on 2021-04-29. Retrieved 2025-07-10.
↑"Tag line definition and meaning". Collins Dictionary. Archived from the original on 2017-07-12. Retrieved 2025-07-10.
↑Misner, Ivan (1996-10-01). Seven Second Marketing. ISBN978-1885167156.
↑Rudiger Suchsland (director) (2014). Caligari - Wie der Horror ins Kino kam[Caligari: How Horror Came to the Cinema] (documentary) (in German). ZDF– via YouTube.
↑Foshee, Andrea. "Ninotchka". Turner Classic Movies. Retrieved 2010-09-27. [']Garbo Laughs!' was the famous catchphrase on which this film was marketed during its release in 1939, recalling the 'Garbo Talks!' campaign for Greta Garbo's debut in talking pictures with Anna Christie in 1930.