Cointreau (UK: /ˈkwɒntroʊ,ˈkwɑːn-/, US: /kwɑːnˈtroʊ,kwæ̃ˈ-/,[1][2][3]French:[kwɛ̃tʁo]) is a brand of orange-flavoured triple sec liqueur produced in Saint-Barthélemy-d'Anjou, France. It is consumed as an apéritif and digestif,[4] and is a component of several well-known cocktails. It was originally called[5]Curaçao Blanco Triple Sec.[6] Despite the orange bottle, Cointreau is colourless. Cointreau also produces Cointreau Noir, a blend of 70% Cointreau and 30% cognac from the House of Rémy Martin.[7] Though the term Cointreau is usually used to refer to the triple sec liqueur itself, the specific term Cointreau L'Unique may be used to distinguish it from related products, such as the aforementioned Cointreau Noir.[8]
Cointreau Distillery was set up in 1849 by Adolphe Cointreau, a confectioner, and his brother Édouard-Jean Cointreau. Their first success was with the cherry liqueur Guignolet, but they also found success when they blended sweet and bitter orange peels and pure alcohol from sugar beets. The first bottles of Cointreau were sold in 1875.[9] An estimated 13 million bottles are sold each year, in more than 150 countries. Ninety percent of production is exported. Cointreau & Cie SA was family-owned until 1990, when it merged with Rémy Martin to form Rémy Cointreau, now a publicly traded company.[10][11]
The production methods and recipe are a family secret, but public tours of the facility are offered. Photography is restricted in many areas to protect the production process from being copied.[12][13]
コアントローはストレート(または氷を入れて)で飲むだけでなく、多くの人気カクテルにも使われています。IBAの公式レシピであるコープス・リバイバー#2とコスモポリタンにはコアントローが含まれています。[ 14 ]水と混ぜると、コアントローはウゾのような効果を発揮します。[ 15 ]
1980年代、現在Cockpit USAとなっているAvirexは、ジャケットの背面にCointreau Original MargaritaのノーズアートをあしらったA-2限定版レザーフライトジャケットを発売した。2008年初頭、バーレスクエンターテイナーのディタ・フォン・ティースが、 Cointreauの「Be Cointreauversial」広告およびマーケティングキャンペーン[ 16 ]の新しい顔となった。このキャンペーンは、2003年にニューヨークの広告代理店KraftWorks [ 18 ]によって作成された[ 17 ]。この製品の「MargaRight」広告キャンペーンは、 2023年にオーブリー・プラザをスポークスパーソンとして開始された[ 19 ] 。