Catchphrase

A catchphrase (alternatively spelled catch phrase) is a phrase or expression recognized by its repeated utterance. Such phrases often originate in popular culture and in the arts, and typically spread through word of mouth and a variety of mass media (such as films, internet, literature and publishing, television, and radio). Some become the de facto or literal "trademark" or "signature" of the person or character with whom they originated, and can be instrumental in the typecasting of a particular actor. Catchphrases are often humorous, can be (or become) the punch line of a joke, or a callback reminder of a previous joke.

According to Richard Harris, a psychology professor at Kansas State University who studied why people like to cite films in social situations, using film quotes in everyday conversation is similar to telling a joke and a way to form solidarity with others. "People are doing it to feel good about themselves, to make others laugh, to make themselves laugh," he said. He found that all of the participants in his study had used film quotes in conversation at one point or another. "They overwhelmingly cited comedies, followed distantly by dramas and action adventure flicks." Horror films, musicals and children's films were hardly ever cited.^[1]

The existence of catchphrases predates modern mass media. A description of the phenomenon is found in Extraordinary Popular Delusions and the Madness of Crowds published by Charles Mackay in 1841:

And, first of all, walk where we will, we cannot help hearing from every side a phrase repeated with delight, and received with laughter, by men with hard hands and dirty faces, by saucy butcher lads and errand-boys, by loose women, by hackney coachmen, cabriolet-drivers, and idle fellows who loiter at the corners of streets. Not one utters this phrase without producing a laugh from all within hearing. It seems applicable to every circumstance, and is the universal answer to every question; in short, it is the favourite slang phrase of the day, a phrase that, while its brief season of popularity lasts, throws a dash of fun and frolicsomeness over the existence of squalid poverty and ill-requited labour, and gives them reason to laugh as well as their more fortunate fellows in a higher stage of society.^[2]

彼は、ロンドン市民が「クォズ！」「ウォーカー！」「なんてひどい帽子だ！」と叫ぶ現代の例を挙げ、この街は「突然現れて、誰も正確にはどこで生まれたのか分からず、数時間のうちに全住民に広まる、こうしたフレーズが特に豊富に生まれる」と述べている。^{[ 2 ]}

無料辞書であるWiktionaryで「catchphrase」を調べてみましょう。

ウィキメディア・コモンズには、キャッチフレーズに関連するメディアがあります。

• Barba, Francesca (2012).キャッチーなフレーズ: 2000 を超えるキャッチーなスローガンのアイデア、強力なコピーコネクター、ビジネスタグラインのためのキャッチーなフレーズ、魅力的なブログトリガー、... 2012-11-28 のオリジナルからアーカイブ。2012-11-14に取得。
• パーキンソン、ジュディ（2003）。キャッチフレーズ、スローガン、決まり文句：私たちのお気に入りの表現の起源と意味。ロンドン：マイケル・オマラ。（ 2000年に『Hue and CryからHumble Pieへ』として出版）
• パートリッジ、エリック（1894–1979）編。ビール。『16世紀から現代までのアメリカおよびイギリスの慣用句辞典』（増補版ペーパーバック）メリーランド州ランハム：スカーバラ・ハウス、1992年。ISBN 0-8128-8536-8電子書籍のISBN 0-203-37995-0
• リース、ナイジェル（2001）。『おっと、失礼しました、アーデン夫人！家庭でよく使われる決まり文句集』ロンドン：ロブソン・ブックス。ISBN 1-86105-440-8。
• ターナー、クリス（2004）。『プラネット・シンプソン：漫画の傑作はいかにして時代を記録し、世代を定義したか』 。ダグラス・クープランドによる序文。（初版 ）。トロント：ランダムハウス・カナダ。ISBN 978-0-679-31318-2OCLC 55682258​​