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Wildlife Warriors, originally called the Steve Irwin Conservation Foundation, is an international non-profit organisation that aims to involve and educate the public in the protection of injured, threatened or endangered wildlife. Founded in 2002 by Steve and Terri Irwin, its mission statement is "to be the most effective wildlife conservation organisation in the world through the delivery of outstanding outcome-based projects and programs, inclusive of humanity."[1]
The logo represents the pugmarks of five endangered animals:
They surround a human footprint.
After the death of Steve Irwin on 4 September 2006, thousands of people from around the world offered their support and donations to the conservation group.[2] On 14 October 2006, Wildlife Warriors executive manager Michael Hornby reported that donations to the fund in the past month had reached $2 million – enough to fund its animal hospital and international programs for six to nine months. The conservationist's one-hour public memorial service, which aired worldwide from Australia Zoo in September, has also been made into a DVD which was released across Australia on 14 October, all proceeds of which are to be used to fund the future of the charity.
Irwin's daughter Bindi Irwin, then nine years old, became the new public face of Wildlife Warriors after his death.[3]