WYUR

The station began broadcasting in 2007, holding the call sign WFAV. The station was originally owned by Milner Broadcasting, and its transmitter was located south of Crescent City, Illinois.^[3][4] The station originally had an oldies format, simulcasting the programming of 95.1 WVLI "The Valley" until 2011.^[5][6][7][8] The station then adopted a CHR format, as "Your New FAVorite Hit Radio Station".^[9] In 2011, the station's transmitter was moved to northwest of Ashkum, Illinois.^[10][11]

On February 20, 2013, the station's call sign was changed to WYUR,^[1] and its format from CHR to classic rock, branded as "Classic Rock 103.7".^[12] Later in 2013, WYUR's format was changed to country, and the station was branded "River Country", simulcasting 101.7 WIVR.^[13][14] In 2018, Milner Broadcasting was sold to the newly formed Milner Media Partners.^[15]