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WFHR (1320 AM) is a radio station broadcasting hits from the 1960s and 1970s. Licensed to Wisconsin Rapids, Wisconsin, the station serves the Greater Wisconsin Rapids area and is part of the Wausau-Stevens Point Metro. WFHR features oldies music programming.
The call letters were derived from William F Huffman Sr, owner of The Wisconsin Rapids Daily Tribune, which began broadcasting November 1, 1940. with a day & nighttime power of 250 watts, initially on 1310 kHz, moving to 1340 kHz in March 1941, remaining at that position until late 1959, when the move to the current frequency took place, increasing daytime power to 5,000 watts.[2][3][4][5]
Over the years, WFHR's programming emphasis has been on Local News, Sports & Information, including the long-running "Kaffee Klatsch" morning call-in program, hosted by Arnie Strope and the Michaels and Morgan Show hosted by JD Michaels and Gary Morgan. Up until the mid 90s, WFHR's programming also included various music formats; from block programming in the '60s (mostly standards during the day, pop at night), to MOR/Adult Contemporary in the 1970s and early 1980s, along with several variations of Nostalgia and Oldies in the 1980s and early 1990s, using the programming services of Drake-Chenault and later TM Century.[6] In 1980, WFHR began adding syndicated Talk programming to its roster with Larry King's late night Talk Show from Mutual Radio, switching to TalkNet From NBC in early 1984, then adding The Doctor Laura Schlessinger program to its afternoon line-up in the mid-1990s.[7] A CBS Radio affiliate since the fall of 1972, the station initially carried Mutual News & Programming through the mid-1960s, and then, became an affiliate of the ABC Entertainment Network for a few years in the late 1960s and early 1970s.[8] Some Mutual programming was carried in the early '80's due to an agreement to broadcast The Larry King Show.[9][10]
2021年4月16日付けで、WFHRと姉妹局のWLJYは、Seehafer BroadcastingからMarcus C. Jaegerが率いるHeart of Wisconsin Mediaに売却された。同年11月下旬までに、FM中継局W248DE/97.5が開局し、1320 kHzで番組を同時放送した。2022年1月4日、新しいスタジオに移転した後、フォーマットが60年代から70年代のオールディーズ形式に変更され、シンジケートされたトーク番組とスポーツ番組はすべて置き換えられた。[ 11 ] 2022年8月1日、WFHRは所有者が変わり、マディソンに拠点を置くCivic Mediaの所有となった。フォーマットはニュース/トークに戻され、以前の所有者の下で提供されていたローカル番組の多くを提供し続け、WFHRのスタッフも維持した。音楽番組のほとんどは、Civic Media Networkからの州全体の番組に置き換えられた。この所有権とフォーマットの変更により、WFHRはウォーソーを拠点とするWXCOと提携し、両局が中央ウィスコンシンに特化した番組を共有できるようになりました。[ 12 ] [ 13 ]
