DXUR

Halo Halo Davao (DXUR)

Davao City
Broadcast area	Metro Davao and surrounding areas
Frequency	97.1 MHz
Branding	Halo Halo 97.1
Programming
Language(s)	Cebuano, Filipino
Format	OPM
Network	Halo Halo Radio
Ownership
Owner	Viva South, Inc. (Ultimate Entertainment Inc.)
History
First air date	1996
Former names	UR97 Ultimate Radio (1996–2010) Mango Radio (2010-2013) Oomph Radio (January 2015-February 2017)
Call sign meaning	Ultimate Radio (former branding)
Technical information
Licensing authority	NTC
Power	10,000 watts
ERP	50,000 watts
Links
Webcast	Listen Live (via Shoutcast)

DXUR (97.1 FM), broadcasting as Halo Halo 97.1, is a radio station owned and operated by Viva South, Inc., a subsidiary of Viva Entertainment. The station's studio and transmitter are located at Unit 49, 4th Floor, Landco Corporate Center Bldg., J.P. Laurel Ave., Bajada, Davao City.^[1]

The station was launched in 1996 as UR97 Ultimate Radio, carrying a CHR/Top 40 format. In 2010, after the success of a daily Christian program, the station rebranded as Mango Radio and carried a christian radio format.

In 2013, Viva South acquired the franchise of Ultimate Entertainment Inc., prompting Mango Radio to move its broadcasts online. In January 2015, the station went back on air as Oomph Radio with a CHR/Top 40 format. It was manned by jocks, most of them who used to work with the defunct Mix FM. In June 2016, the station rebranded back to UR97 and added 70s, 80s and 90s to its playlist, despite retaining its format. However, the following month, Oomph Radio returned on air. In February 2017, the Oomph Radio brand was retired once again due to management decision.^[2][3]

On May 1, 2017, the station was relaunched as Halo Halo, the first and only FM station in each city playing only Original Pilipino Music.^[4][5]